BrittonBritton

Founded in 1991 by married couple Christina Sollenberg Britton and Claes Britton, BrittonBritton is a Stockholm-based creative agency working with a wide variety of Swedish and international commissions and projects mainly in two specific fields. The first of these fields is fashion, design, art, lifestyle and luxury in the broadest sense of these terms. The second is international branding, imaging and communication for Stockholm and Sweden, official as well as unofficial.

BrittonBritton is a small, sleek, lean agency with a vast creative and production network in Sweden and internationally. BrittonBritton works ”seamlessly” with the entire spectrum of tools and media available to achieve optimal effects and results for our clients – branding, strategy, design, advertising, publishing, web, multimedia, events, film, exhibitions, packaging, retail communication, promotion, PR and more. Our own strategy is to operate in a small, tight and efficient creative unit, in close, hands-on collaboration with our clients and partners, forming optimal creative and production teams for each new project.

In addition to commercial and non-commercial commissions, we also initiate our own projects, both through the BrittonBritton agency and through the Stockholm New brand.

Stockholm New

Apart from the BrittonBritton creative agency, another part of our operations is the Stockholm New brand, which includes the world renowned fashion, design and lifestyle magazine Stockholm New, the Stockholm New Publishing publishing house, the Stockholm New international event operations and the award-winning website www.stockholmnew.com. Stockholm New magazine has been published in a total of 12 issues over a period of 12 years, most recently back in 2002 (the much publicised Royal issue with our Swedish Crown Princess Victoria on the cover). The main reason for our non-publishing since then is our priority to focus on the BrittonBritton agency. However, the magazine will be back in a brand new guise sooner or later – that’s a promise! Meanwhile, the Stockholm New brand lives on in other projects.

Claes Britton

I was born and raised in downtown Stockholm where I've lived all my life, except for several periods throughout my childhood and youth when my family lived first in London, then in Los Angeles, where my father, who is an immunologist and infectious disease professor, served as visiting professor. I went to school in both these places and learned English naturally from a young age, which is the reason I've been able to work professionally with English as a second language.

I trained as a journalist at Stockholm’s College of Journalism and then immediately started working for Sweden’s leading daily Dagens Nyheter, in 1986. I enjoyed instant success, but also just as quickly became a controversial figure. I never really liked the world of journalism and daily publishing, and when the chance came along to join the Rosenudde publishing house as a staff writer and editor for the new men’s fashion magazine Café, I jumped at it. This is where I met my wife and business partner to be, Christina. Together, we formed BrittonBritton and Stockholm New magazine in 1991. Through our work, I’ve been able to explore my lifelong passion for visuals and fashion alongside my writing.

In addition to working as editor, copywriter and creative director for Stockholm New and BrittonBritton, I’ve continued to write ”on the outside”, but rarely for magazines or newspapers nowadays. I published my first book, a sports book for adolescents, back in 1991 and have since contributed to a fair number of very different Swedish and international books, mainly to do with design and fashion. I published my own first major literary book in 2004, entitled Sekelskifte i Stockholm (Turn of the Century in Stockholm) which was published by Norstedts. It's an anthology of six short story format texts published throughout the 1990s - plus five new non-fiction stories on the theme of mass psychosis, all more or less dealing, in a very literary non-fiction way, with Stockholm during the 1990s and early 2000s (www.bokus.com).

Christina Sollenberg Britton

I was born in Boliden in Northern Sweden. My father was a mining engineer so our family spent my childhood moving between a number of cold and grim mining towns. I was a very serious and dedicated young girl, and determined to become a doctor when, during a year as an exchange student in Pennsylvania, a charismatic art teacher inspired me to explore my artistic talents instead. I eventually moved to Stockholm where I was accepted onto the advertising & graphic design programme at the famous Beckmans College of Design. After graduation, I was hired as the first employee at Intellecta advertising and media agency, where I worked for six years as art director, with advertising as well as with corporate magazine publishing and other projects, many of them well ahead of their time. I was then recruited to become the founding editor-in-chief of the new men’s fashion magazine Café, first published in 1990 by Rosenudde, where I also served as temporary editor-in-chief of Café’s internationally renowned ”big sister”, women’s fashion magazine CliC. At Rosenudde, I met my husband to be, Claes, at Rosenudde. We resigned in 1991 to start Stockholm New magazine and the BrittonBritton creative agency together.

Aside from my roles as editor-in-chief at Stockholm New and creative director at BrittonBritton, I’ve been a teacher at my old school Beckmans College of Design for fifteen years, the last eleven of these as class teacher on the advertising & graphic design programme. During this long era, I’ve had the uniquely rewarding privilege of educating a large number of highly talented young professionals and wonderful human beings who are now pursuing successful careers not just in advertising and graphic design, but in a wide variety of creative fields – and not just in Sweden, but around the world. Due to work overload I was recently forced to resign as class teacher, which was a painful decision for me, as the school will always occupy a large part of my heart. I still maintain a strong bond with Beckmans of course, I always will, and I still teach as a guest teacher.

Web partners

In commissions and projects involving the web, BrittonBritton collaborates with our longtime friend and partner Mats Ingerdal and his web communication agency AGoodID. We've worked toghether with Mats since back in 1999, when he designed and produced our groundbraking website www.stockholmnew.com. Mats is a web designer and web strategist of superior class, with a unique and deep understandning of this fantastic and complex medium. In his business, Mats is unusual in that he originally is an art director, communicator and former owner and leader of a succesful advertising agency. In its dynamic six-man studio, AGoodID has all the capacity for all kinds of web and multimedia productions.

Together, BrittonBritton and AGoodID have created and produced corporate communicative solutions for a large number of clients, using the web as the ”home base” media. You'll find much more information on AGoodID on www.agoodid.se.