Our editorial love child and great pride Stockholm New, the international, English language fashion and lifestyle magazine, was published in a total of just twelve issues between 1992 and 2002. The manifoldly award-winning magazine can beyond doubt be called trendsetting, even groundbreaking. Throughout the nineties and early zeroes, Stockholm New was a prowerful vessel for contemporary — and historic — Swedish creative culture in a wide sense, the importance of which can only be labeled tremendous. Stockholm New was an arena for a new generation of Swedish photographers pioneered by Mikael Jansson, with names the likes of Frederik Lieberath, Magnus Mårding and John Scarisbrick. Already established photographers such as Denise Grünstein, Ewa-Marie Rundquist, Björn Keller and Dawid also contributed regularly. In addition, Stockholm New starred a range of international photographers including Mario Testino, Sølve Sundsbø, Enrique Badulescu, Lee Jenkins, John Akehurst and Jan Welters, among others.
Apart from the magazine, the Stockholm New brand also encompasses our legendary global event operation Stockholm New Events, our trendsetting stockholmnew.com vintage website and our publishing house Stockholm New Publishing
In 2013, Stockholm New will at last return in spectacular fashion when we will launch our massive coffee table book featuring the very best of our historic material — along with a plethora of brand new content! In addition, we will open a magificent exhibition at Thielska Galleriet in Royal Djurgården here in Stockholm. Beware! The new stockholmnew.com website will be launched in early spring 2013
"Stockholm New is a journal that people would still say is outstanding even in 20-25 years time"
-Esquire Japan, Top 100 things, Juli 2009