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Time for Sweden – the movie!

| May 24, 2006 | 0 comments

BrittonBritton produces the new official image film for Sweden.

BrittonBritton has proudly accepted the honorable, challenging and demanding commission to produce and direct a new official ”brand-building” image film for Sweden. Our client is The Swedish Institute, in collaboration with The Council for the Promotion of Sweden, an official body with representatives from the Foreign Ministry, The Swedish Institute, VisitSweden, The Swedish Trade Council, and Invest in Sweden Agency, responsible for the official international Sweden image. It's the first time in many years that a film of this nature is produced. The film, which will be 3-4 minutes long, will be available on Sweden's official website www.sweden.se. It will also be aired by international television and other media, and in a wide variety of international events around the world for several years to come. The film will be photographed and co-directed by our dear friend and collaborator Peter Farago, the fashion star who was originally educated as a cinematographer. The film will illustrate the ”core values” formulated in the new communication platform for the international Sweden image which has recently been developed by the above mentioned committee. We're still in a very early phase of this production, but we already dare promise a visually and emotionally explosive film experience, with generous doses of both soul and rock'n'roll. Production will continue over summer, fall and winter. The film will be finished by the end of the year at the earliest.

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