The world's oldest auction house goes digital at last!

| Aug 25, 2011 | 0 comments

BrittonBritton has developed the new brand identity, graphic design, web design and marketing concept för Stadsauktion — the new web auction house which is launched today.

Actually, our clients Stockholms Auktionsverk were pioneers when they launched Sweden's first digital auction some eleven years ago. The time was far from ripe back then. It is now over-ripe and today the day has come at last for the launch of the world's oldest auction house (founded in 1674, as you know) to burst out into that ol' cyber space in it's new digital guise — Stadsauktion.se.

BrittonBritton is responsible for the overall branding* of the new digital auction house, its graphic identintity, web interface design and advertising concept. The website is built by Stockholms Auktionsverk's web developer Hans Ljunggren. The advertising images are photographed by Jens Mortensen, with set design by Lotta Agaton.

Word in this business says that it is impossible to combine web auctions with attractive and inspiring shows. Stadsauktion has the ambition to prove the opposite. The vast premises in Magasin 5 in Palermogatan in the Frihamnen harbor here in Stockholm have been comprehensively re-designed and revamped, with one showroom for each auction day. Opening hours have been expanded. The café has become a small restaurant, serving wine and simple dishes. The show is now open seven days a week, 13.00-17.00, and Wednesdays evenings until 20.00. Auctions are held seven days a week.

Welcome to the new Stadsauktion!

*It was far from a given that the new digital auction house should even be named Stadsauktion. To us who how always honored simplicity, however, it appeared quite clear that we should keep this supremely simple, utterly extablished and generic brand name rather than launching a new and "jazzier" one.

The world's oldest auction house goes digital at last!

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