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ABSOLUT 100 – the first ever product to be launched exclusively for the global travel retail market

The truth is Absolut

| Mar 29, 2007 | 0 comments

BrittonBritton begins collaboration with V&S Absolut Spirits Global Travel Retail.

BrittonBritton has started a longterm collaboration with V&S Absolut Spirits Global Travel Retail, the unit responsible for global taxfree sales not only of the entire Absolut brand portfolio, but also of brands the likes of Level Vodka, Plymouth Gin and Cruzan Rum. With this commission, which encompasses international PR, events and strategic image consulting, we'll once again have the privilege of collaborating with our old friends Anders Olsson and Magnus Bidestam, who used to form a dynamic pair at Kraft Freia Marabou back in the day. We will also cooperate with the Family Business advertising agency, which is responsible for the in-shop communication concept worldwide, in airports, at boarder stations and aboard crusie ships. One major ambition with this collaboration is to further srengthen the corporation's brands' positions in the upper levels of the global luxury market. Our first commission was the launch of ABSOLUT 100, the new potent, ”masculine” premium vodka, the first ever product which has been launched exclusively for the progressive and totally global travel retail market.

The truth is Absolut

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