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Condé Montrose Nast (1873-1942)

Condé Montrose Nast (1873-1942)

Time to tell the true story of when we were about to launch Scandinavian VOGUE...

| Aug 13, 2009 | 0 comments

In Friday’s season première of the eminent fashion radio show Stil in Swedish Radio’s P1 station, Claes Britton is interviewed by show hostess Susanne Ljung about the time when we came close to launching Scandinavian VOGUE some seven years plus ago, on commission by the Condé Nast publishing house. It was a big venture in two turns spanning over a period of three years, conducted in collaboration with the Condé Nast International headquarters in London, before being turned down a second time by the exeutives in New York, whereupon we also took the decision to cease publication of our own magazine, Stockholm New. Hitherto, for some reason, we’ve been secretive with this big and exciting project, known only by a small clique of close collaborators, but when Susanne Ljung contacted us to make an interview about Condé Nast, which is the theme for the show, we saw no reason not to tell it as it was. The show is aired on Swedish Radion P1 at 10.03 Friday 14 augusti and again Saturday 15 August 08.05. Of course you can also listen to the show on the web.

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