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Swedish soul star Titiyo in front of The Altman Building in Chelsea, Manhattan, at the Stockholm New York Event in 2000, where she performed her great hit ”Come Along” for the first time

Swedish soul star Titiyo in front of The Altman Building in Chelsea, Manhattan, at the Stockholm New York Event in 2000, where she performed her great hit ”Come Along” for the first time

Retrieved from cyberspace: stockholmnewyork.com!

| Jun 21, 2007 | 0 comments


Bittersweet nostalgia overwhelms us as we browse the vintage website from our spectacular mega-event Stockholm New York back in 2000, tracked down and laborously reconstructed by Mats Ingerdal after having been lost on the www för years.

It was by far the biggest, baddest, craziest, most glamorous and spectacular event we ever staged, in a league of its own even compared with the groundbreaking Living in Sweden in Milan in 1998 and monstrous Swedish Style in Tokyo in 1999 and 2001. We're speaking, of course, of the peerless Stockholm New York in May 2000, when we crossed the Atlantic together with some 300 or so key players from Stockholm's creative scenes, to treat Manhattan to three nights and two utterly intense days of the best of Swedish style and artistery, in one big "live-in" exhibition created in The Altman Building in Chelsea. A design exhibition curated by Thomas Sandell, a design seminar with leading Swedish and international designers and experts, a gourmet lunch by Sturehof and Aquavit, fashion shows by Anna Holtblad, Lovisa Burfitt, Pia Wallén, Whyred, Ellegal/Illegal and J Lindeberg, with models from Stockholm's and New York's top agencies, on a catwalk with a film screen backdrop with six specially produced films by Jonas Åkerlund, live music by Titiyo, Stephen Simmonds och Koop, several cocktails, a fashion dinner and two wild parties for 900 and 1,500 invited guests respectively, a variety of exhibitions and events by some 30 sponsoring companies, including Volvo, H&M, IKEA, SAS, Absolut, Orrefors/Kosta Boda, Hasselblad, Marimekko, Marabou, Grand Hotel, Stockholm's Auction Chamber, Asplund, and more - there was no limit to all that we were able to squeeze into those mere two days, God knows how. The event was also the release of the celebrated (and long sold out) Stockholm New No.9 - the Stockholm New York Issue.

Stockholm New York attracted tremendous international media and other kinds of attention. In Sweden, however, the event was unfortunately critizised and even scandalized, in the wake of a recent political scandal with a government event in South Africa, and surely fundamentally due to trademark Swedish jealousy. In hindsight, these shocking reactions can be seen as one of several factors that contributed to our decision two years later to put our magazine on ice. Well, all that is long forgotten and forgiven now.

For Stockholm New York, we also produced a campaign website, www.stockholmnewyork.com, of course created by Mats Ingerdal, then at RMR Interactive, which was something highly advanced in those days (we also broadcasted live on the web). For years, this website has been lost out on that www, but now it has been tracked down by Mats, who has reconstructed the old code to make it functional once again. To all who participated, and all others, we offer what we think is a pleasant trip of nostalgia. If you want to know even more about Stockholm New York and its background, read the enthusiastic text from Stockholm New No. 10 (PDF).

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