Out now: Sweden 09!

| Jan 23, 2009 | 0 comments

For the sixth season, BrittonBritton has produced Sweden's as well as Stockholm's annual official tourist catalogues - now in new guises.

For the sixth consecutive year, BrittonBritton has had the honor of producing Sweden's annual official international tourist catalogue, on commission by VisitSweden, the official Swedish tourist agency. It's a 76-page catalogue of quite massive volume, produced in nine different language editions, with partly market adapted contents, and printed in a total circulation of over 700,000 copies. If we, once again, may allow ourselves a moment of self-glorification, it must be said that the catalogues have been extremely successful and that they have at least in some way contributed to the quite radically increasing numbers of international tourists visiting Sweden in recent years. It can also be noted that our neighbouring Nordic countries have been quite inspired by our catalogues, to put it mildly, visually as well as in content, with "chapters" such as city breaks, outdoor & wilderness, fashion & design, gastronomy, shopping, with children, etcetera.

The fall season here at BrittonBritton is quite busy with tourism, since we also, now for the fifth consecutive season, produce Stockholm's official international tourist brochure, commissioned by Stockholm Visitors Board, which is distributed as a supplement in the Sweden catalogue, produced in 13 language editions and printed in a total circulation of over a million.

For this year's editions, we've revamped the design as well as the contents in both the Sweden catalogue and the Stockholm brochure, implementing both clients' new web-adapted graphic profiles (neither designed by BrittonBritton). The Sweden catalogue in its new guise has a more "editorial", personal and even more subjective tone of voice, while the 24-page Stockholm brochure is now a proper instrumental and quite extensive Stockholm guide covering restaurants & cafés, nightlife, sights & attractions, excursions, etcetera.

The Sweden catalogue and the Stockholm brochure can be downloaded and ordered on VisitSweden's and Stockholm Visitor Board's websites.

Out now: Sweden 09!

Comments

Recent news