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Level on a new level

| Nov 5, 2007 | 0 comments

BrittonBritton builds image for Level, the super premium vodka from the makers of Absolut.

We’re proud and pleased to present another new and hopefully longterm client and collaboration partner here at BrittonBritton. Once again, the it concerns hard liquor — a subject to which we can relate deeply. And it’s liquor on a whole new level, too. We’re talking about Level, the super premium vodka from the makers of Absolut which was launched a few years ago and which has its main market in the United States (here in Sweden, it hasn’t even been launched). Level has selected a number of key metropolises around the world, New York, Paris, Istanbul and Sao Paolo among these, where the brand aims to concentrate its powers in the brutal competition in this relatively new, highly lucurative and expansive market segment where other players include Grey Goose, Belvedere, Trump and many others (the number is rapidly increasing).

Our first commission for Level has been photographing a series of image pictures which will be used on the Level website, in displays, print and for other purposes, advertising excluded. The images, which as you can see have a strong lifestyle element, are photographed in the rich environs of Åhus, the home town of Absolut, in Skåne in southeastern Sweden, by Oscar Falk, and styled by Lisa Lindqwister. The model couple arouses sensations of nostagia amongst us. Yes, indeed they are Carin Coster and Magnus Lindgren, the alter egos of Liv Ullman and Erland Josephson from Mikael Jansson’s classic Bergman paraphrase ”Marital Scenes” from Stockholm New No.9 (The Stockholm New York issue, 2000).

So is one vodka really different from another? You bet’ya! You’ll know when you’ve tasted Level in a vodkatini, on the rocks or just straight up. Cheers!

Level on a new level

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