Let's go mass market!
Claes Britton has been engaged by Catt Olsson at Catt och Co as copywriter and creative consultant for the succesful Swedish highstreet fahion chain MQ.
In November, Claes Britton started a collaboration with Catt Olsson at
Catt och Co communication agency as copywriter and creative consultant
for Swedish fashion chain MQ.
MQ is one of the most remarkable success stories in Swedish marketing
in recent years. Since Catt Olsson took over the account in 2002, MQ
has increased its turnaround by no less than 65 percent! Their
spectacular outdoor campaigns with a parade of celebrities have
received copious amounts of press and other kinds of attention.
With such a track record, it seems a bold and daring step indeed to
change main media, but that's excactly what MQ have decided to do –
from outdoor to television. A number of new films will be produced for
each new season, starring both models, pop stars and celebrities. Claes
Britton works both as a copywriter and with the overall creative
concept, together with Catt Olsson. The first films have aired during
the winter, directed by Peter Farago. The commission also includes
other complementary media.
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