Launched in Cannes: ABSOLUT MANGO!

| Oct 31, 2007 | 12 comments

BrittonBritton co-hosted the first press launch of the new flavour from Absolut during the global Travel Retail/Duty Free fair last week in Cannes.

The strategy from Absolut of utilizing Travel Retail/Duty Free as a pilot market in a more deliberate way continues to develop. Last week, during the great global Travel Retail/Duty Free fair in Cannes, where all the world’s luxury brands are heavily represented, BrittonBritton, together with our dear friends and clients at V&S Absolut Spirits Global Travel Retail, co-hosted a small informal cocktail for the trade press at popular Caffé Roma adjacent to the fair complex in central Cannes, where the new Absolut flavour — ABSOLUT MANGO — was presented for the very first time. ABSOLUT MANGO will be launched in GTR early next year, and then in the general market later in the spring. The first major global launch will also be executed by our clients at GTR, in the Capital of Sex, where we hope to be able to contribute another take on the true essence of the expression Swedish Style...

For a personal greeting from suave Cannes, see blog.

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Launched in Cannes: ABSOLUT MANGO!

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