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Four years with Rizzo

| Nov 30, 2007 | 1 comments

It’s been four years since BrittonBritton started working with shoe fashion brand Rizzo — we look back with pride.

Four years ago, we stared our work for shoe fashion brand Rizzo, one of our very dearest clients. Modesty is certainly — and always has been — i virtue. Still, we claim good cause to feel proud of what we and our partners have achieved over these years. In 2004, Rizzo was quite a degenerated brand, this must be said. We were frequently asked by fashion fiends whether it was still around, and were met with surprise when we informe them that there were indeed other Rizzo shops besides that on Biblioteksgatan in central Stockholm.

We’re never asked questions or meet reactions like those these days. We dare state that Rizzo today is a very well established and highly esteemed shoe and accessories brand among fashion people in Sweden, and also in Helsinki and Oslo, where Rizzo also has shops. Much has happened, though we’ve always been confined to working with minimal resources. Rizzo is a part of the troubled Wedins group, with all that this has brought over these years.

A brand new and much appreciated shop concept has been gradually implemented, designed by architect Alexander Lervik, in collaboration with BrittonBritton. A new website has been launched. The collection has been developed and expanded, not least on the accessories side. New shops have opened — in Helsinki, on Biblioteksgatan in Stockholm — the first Rizzo men’s shop — and the large shoes, accessories and travel goods department in the ground floor of the NK department store here in Stockholm, among others. Of course we’ve also worked coherently with advertising, shop exposure and window displays, and shop material. If we may continue our bragging, we must say that we’ve created a powerful and original new image for Rizzo, even establishing a recognizable ”Rizzo girl” in the market. We must also assume that marketing has been instrumental in the quite remarkable sales figures that Rizzo has shown — increases with over 20 percent per year.


Isn’t all this self-admiration just disgusting? Well, if you like a recap of some of our work over these years, why not have a look in our portfolio?

All model images are photographed by Peter Farago and styled by Ingela Klemetz Farago. All still-lives are photographed by Pelle Bergström

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