Subscribe to the BrittonBritton newsletter! | Tell a friend about this page.

Absolut 100 bars!

| Oct 31, 2007 | 0 comments

The success launch of ABSOLUT 100 continues with exclusive collaboration with 100 selected top end bars around the planet, backed by a campaign in Monocle magazine, kicked off this week during Tokyo Design Week.

The launch of ABSOLUT 100 — a premium high-proof vodka — exclusively for the global Travel Retail/Duty Free market has been a success that has widely exceeded all expectations in sales and attention. A consequence has been growing demand from local general markets. As a unique prelude to an upcoming general launch, ABSOLUT 100 will be available in the spring in 100 carelfully selected top end bars around the globe. The ABSOLUT 100 launch was the first commission for us here at BrittonBritton for our new client V&S Absolut Spirits Global Travel Retail. Of course we’ve also worked with this second phase of the launch, which will be backed by an exclusive campaign collaboration with our dear friend Tyler Brûlé’s magazine Monocle. The campaign is ”pre-launched” this week during Tokyo Design Week, where ABSOLUT 100 and Monocle co-host a cocktail lounge in Omotesando Hills in the heart of that peerless Ayoama fashion district. We can only curse that wretched shortage of time which forbids us to honor our favorite town with yet another visit for this occasion. Should you be in the ”hood” however — by all means don’t fail to stop by! More information will be available on www.monocle.com.

Comments

Lägg till kommentar

Recent news