Sweden the movie now on DVD
Since a while back, our dear official Swedish image film is now at last available on DVD, to order through Sweden Bookshop. This means that it’s now possible for those interested to see and show the 4.33 minute motion picture it in a proper format. We also encourage you once again to go in and read the hundreds of comments on the film on Sweden.se. It’s fascinating to take part of the image of Sweden that all those people from Iran, Iraq, China, Yemen, New Zeeland, Syria, USA, Pakistan, Romania, Italy, France and so many other countries have conceived through the film. Even more, eh, interesting is studying the great difference between Swedish and international comments...
Rizzo goes bi-gender
We’re pleased to present our first two-sexed (is there such an expression?) campaign for our longtime favorite client Rizzo, following the brand’s recent successes in the men’s shoes and accessories market. The images are photographed by Peter Farago and styled by Ingela Klemetz Farago, inspired by American eighties. The models are Matt Duffie and Isabelle Brismar Lind.
Linnaeus300.com
Our lovely ol' Carl von now 301 years of age (and counting...) and long immortal in cyberspace
After a stretched and streneous year, our monstrous website Linnaeus300.com is complete.
If you don’t have problems, why not create some for yourself? Isn’t that an old saying? In any case, it’s a ”strategy” which we ourselves have applied all too often through the years. When we, together with our partners at AGoodID, were commissioned, by the Swedish Institute, the honorable task of producing the official international website in celebration of the 300-year anniversary of the birth of Sweden’s great natural scientist Carl von Linné, or Carolus Linnaeus as he’s sometimes called in English, which at the same time should promote contemporary Swedish frontline science, and also provide a lustful educational tool for the widest imaginable target group worldwide, not least school children — well, we decided, as mentioned before in this column, to create not one but no less than 52 websites, one for each of the weeks of the year, formulated as questions, built on in-depth interviews with a number of Sweden’s leading international scientists in various fields related to Linnaeus’ own sciences and philosophies. Each of the questions got their own simple flash film, sound image, link library, interactive surveys (several of which have now expired), and more.
And so now the anniversary year is over and Linnaeus300.com is complete. It will linger out there on that WWW for another year, at the very least, for the benefit of everyone — not least school classes worlwide, as mentioned — who aspire to learn more about life upon this our only planet. Get in there yourself, why not? We promise that you will learn something new in a simple and pleasant fashion!
The flash films are created by BrittonBritton, AGoodID, Speak Marketing and Ola Ahlberg, from illustrations by Lova Gren, Gustaf von Arbin, Frida Eklund Edman, and others.
Strictly feminine business
BrittonBritton has designed the visual profile for the much publicized Strikt boutique in Stockholm, specializing in business fashion for the contemporary career woman.
The Strikt boutique, located on Nybrogatan in downtown Stockholm, has been much written up in the press long before its opening the other week. Founded by designer and entrepreneur Jane Niedra, who moved to Sweden from Latvia some 17 years ago, and herself has a background in business, specializes in updated business attire and accessories for the contemporary career woman. BrittonBritton has created the shop’s visual identity and the www.strikt.se website.
A new face for the Royal Court Jeweller (which you won't see elsewhere...)
BrittonBritton builds new image för Sweden’s Royal Court Jeweller W:A. Bolin, which to a large extent will remain unrealized.
As we’ve stated before in this column, BrittonBritton for the past year has been working with building a new brand image and communication platform for Sweden’s Royal Court Jeweller W.A. Bolin. Our commission has encompassed all aspects of this unique, esteemed and ancient company’s communication — design, packaging, web, advertising, shop, etcetera.
Unfortunately W.A. Bolin has become the first ever — and hopefully last — client with which we, for various reasons, have had to terminate our collaboration. Some of the units we’ve already produced will therefore remain unpublished. This goes for example for the image pictures photographed by Peter Farago and styled by Ingela Klemetz, with model Elsa Hosk. So you’ll just have to enjoy them exclusively in this fora. True to our habit, we’ve also produced an image film, which we’ll post as soon as we’ve had time to edit it.
You’ll find a selection of our work for W.A. Bolin in our portfolio.
PS. Just to clearify: no units you’ll henceforth see from W.A. Bolin will be produced by BrittonBritton. DS.
Four years with Rizzo
It’s been four years since BrittonBritton started working with shoe fashion brand Rizzo — we look back with pride.
Four years ago, we stared our work for shoe fashion brand Rizzo, one of our very dearest clients. Modesty is certainly — and always has been — i virtue. Still, we claim good cause to feel proud of what we and our partners have achieved over these years. In 2004, Rizzo was quite a degenerated brand, this must be said. We were frequently asked by fashion fiends whether it was still around, and were met with surprise when we informe them that there were indeed other Rizzo shops besides that on Biblioteksgatan in central Stockholm.
We’re never asked questions or meet reactions like those these days. We dare state that Rizzo today is a very well established and highly esteemed shoe and accessories brand among fashion people in Sweden, and also in Helsinki and Oslo, where Rizzo also has shops. Much has happened, though we’ve always been confined to working with minimal resources. Rizzo is a part of the troubled Wedins group, with all that this has brought over these years.
A brand new and much appreciated shop concept has been gradually implemented, designed by architect Alexander Lervik, in collaboration with BrittonBritton. A new website has been launched. The collection has been developed and expanded, not least on the accessories side. New shops have opened — in Helsinki, on Biblioteksgatan in Stockholm — the first Rizzo men’s shop — and the large shoes, accessories and travel goods department in the ground floor of the NK department store here in Stockholm, among others. Of course we’ve also worked coherently with advertising, shop exposure and window displays, and shop material. If we may continue our bragging, we must say that we’ve created a powerful and original new image for Rizzo, even establishing a recognizable ”Rizzo girl” in the market. We must also assume that marketing has been instrumental in the quite remarkable sales figures that Rizzo has shown — increases with over 20 percent per year.
Isn’t all this self-admiration just disgusting? Well, if you like a recap of some of our work over these years, why not have a look in our portfolio?
All model images are photographed by Peter Farago and styled by Ingela Klemetz Farago. All still-lives are photographed by Pelle Bergström
Level on a new level
BrittonBritton builds image for Level, the super premium vodka from the makers of Absolut.
We’re proud and pleased to present another new and hopefully longterm client and collaboration partner here at BrittonBritton. Once again, the it concerns hard liquor — a subject to which we can relate deeply. And it’s liquor on a whole new level, too. We’re talking about Level, the super premium vodka from the makers of Absolut which was launched a few years ago and which has its main market in the United States (here in Sweden, it hasn’t even been launched). Level has selected a number of key metropolises around the world, New York, Paris, Istanbul and Sao Paolo among these, where the brand aims to concentrate its powers in the brutal competition in this relatively new, highly lucurative and expansive market segment where other players include Grey Goose, Belvedere, Trump and many others (the number is rapidly increasing).
Our first commission for Level has been photographing a series of image pictures which will be used on the Level website, in displays, print and for other purposes, advertising excluded. The images, which as you can see have a strong lifestyle element, are photographed in the rich environs of Åhus, the home town of Absolut, in Skåne in southeastern Sweden, by Oscar Falk, and styled by Lisa Lindqwister. The model couple arouses sensations of nostagia amongst us. Yes, indeed they are Carin Coster and Magnus Lindgren, the alter egos of Liv Ullman and Erland Josephson from Mikael Jansson’s classic Bergman paraphrase ”Marital Scenes” from Stockholm New No.9 (The Stockholm New York issue, 2000).
So is one vodka really different from another? You bet’ya! You’ll know when you’ve tasted Level in a vodkatini, on the rocks or just straight up. Cheers!
The new flavour from Absolut: ABSOLUT MANGO natural from the King of Fruits.
Launched in Cannes: ABSOLUT MANGO!
BrittonBritton co-hosted the first press launch of the new flavour from Absolut during the global Travel Retail/Duty Free fair last week in Cannes.
The strategy from Absolut of utilizing Travel Retail/Duty Free as a pilot market in a more deliberate way continues to develop. Last week, during the great global Travel Retail/Duty Free fair in Cannes, where all the world’s luxury brands are heavily represented, BrittonBritton, together with our dear friends and clients at V&S Absolut Spirits Global Travel Retail, co-hosted a small informal cocktail for the trade press at popular Caffé Roma adjacent to the fair complex in central Cannes, where the new Absolut flavour — ABSOLUT MANGO — was presented for the very first time. ABSOLUT MANGO will be launched in GTR early next year, and then in the general market later in the spring. The first major global launch will also be executed by our clients at GTR, in the Capital of Sex, where we hope to be able to contribute another take on the true essence of the expression Swedish Style...
For a personal greeting from suave Cannes, see blog.
Absolut 100 bars!
The success launch of ABSOLUT 100 continues with exclusive collaboration with 100 selected top end bars around the planet, backed by a campaign in Monocle magazine, kicked off this week during Tokyo Design Week.
The launch of ABSOLUT 100 — a premium high-proof vodka — exclusively for the global Travel Retail/Duty Free market has been a success that has widely exceeded all expectations in sales and attention. A consequence has been growing demand from local general markets. As a unique prelude to an upcoming general launch, ABSOLUT 100 will be available in the spring in 100 carelfully selected top end bars around the globe. The ABSOLUT 100 launch was the first commission for us here at BrittonBritton for our new client V&S Absolut Spirits Global Travel Retail. Of course we’ve also worked with this second phase of the launch, which will be backed by an exclusive campaign collaboration with our dear friend Tyler Brûlé’s magazine Monocle. The campaign is ”pre-launched” this week during Tokyo Design Week, where ABSOLUT 100 and Monocle co-host a cocktail lounge in Omotesando Hills in the heart of that peerless Ayoama fashion district. We can only curse that wretched shortage of time which forbids us to honor our favorite town with yet another visit for this occasion. Should you be in the ”hood” however — by all means don’t fail to stop by! More information will be available on www.monocle.com.
The BrittonBritton/PA&Co posse receives the grand prize from jury member Karsten Thurfjell in beautiful Grythyttan church. Photographer: Clarence Werdin
PA&Co More than Cookbook of the Year
We were greatly honored to be awarded the grand prize of Best All Categories by The Swedish Meal Academy at the annual Meal Litterature of the Year prize ceremony the past weekend in beautiful Grythyttan in western Sweden, the high seat for Swedish gastronomy.
It’s very nice when hard uncompromising work and relentless effort is awarded — in particular, of course, when it’s you yourself who is the subjct for such awards. We were most greatful and honored when The Swedish Meal Academy, seated in magnificent and historic Grythyttan, deep in the majestic forest and lakescape of the old mining district of Bergslagen, blazing in autumn colors, awarded our dear book PA&Co — More than a Cookbook with the prize Best All Categories at the annual gala banquet and subsequent price ceremony för Meal Litterature of the Year the past weekend, of course with the peerless Carl Jan Granqvist in the role of Master of Ceremony. In total, prizes were awarded in no less than 29 categories amongst the more than 350 meal books published in Sweden in the past year — everything from cocktail coffee table books to doctoral thesises on the subject of nutrition. Our book alas received the finest prize, Best All Caterogies, among all of these, no less. The prize also means that we now move on to compete for the global prize of the world’s best meal literature, awarded next spring. In the best case, we may then have yet another argument for a much requested English language edition of the book.
The jury’s motivation:
”After having built its popularity on continuity for more than 20 years, PA&Co is a classic restaurant which has fine-tuned its unique cuisine of powerful flavors, gusto and elegance. This beautiful book sums up the dining room’s cultural spawning ground and the kitchen’s bold crossing of Swedish home cooking, The Mediterranean and Asia in the straightforwad, no-nonsense manner which has become the restaurant’s signature.”