Stockholm New York

Lifestyle event, New York City, May 2000

Spectacular two-day lifestyle event, exclusively initiated, produced and hosted by Stockholm New. Staged in the Altman Building in Chelsea, Manhattan. Featuring an extensive exhibition of contemporary Swedish design and craft, staged by Thomas Sandell, a sensational fashion show with specially made films by Jonas Åkerlund, a design seminar, a gourmet lunch by restaurants Aquavit in New York and Sturehof of Stockholm in collaboration, dinners, cocktails, live music by acts Titiyo, Stephen Simmonds and Koop – plus, needless to say, vast amounts of partying. The event, which also featured the launch of Stockholm New magazine No. 9 – the famed Stockholm New York issue – attracted a total of over 4,000 specially invited guests and was much publicised throughout the world. By far our biggest, greatest and most formidable event to date - in a league of its own.

For this event, we also produced the campaign website www.stockholmnewyork.com.