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Massproductions in Milan

The staff briefing outside (h)+

BrittonBritton had the pleasure of attending the opening of Massproductions temporary showroom in Milan this week. Chris Martin and Magnus Elebäck of Massproductions ran into some of the multi talented people behind (h)+ during last years design week and now, twelve months later, the two studios launch their first full scale collaborative venture. The Odd Couples exhibition is also the first project to be both produced and hosted by (h)+ in their wonderful venue just at the top of the Brera Design District. Chris Martin and Sahara Widoff Kleerup came up with the name and concept for the exhibition and I did the signage, catalogue and graphics. The actual idea was pairing a selected product with its source of inspiration. The result is both beautiful and imaginative. In short, the opening was the success that we had hoped for and expected it to be. Many of the artworks, products and views are documented here. The catalogue was photographed by Julia Hetta.

See the photos from the exhibition and much more in our portfolio

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